Oxford Digital Marketing:
Disruptive Strategy Programme

Embrace the challenges and opportunities of disruptive technology in your digital marketing strategy.

Duration

8 weeks, excluding
orientation

Effort

7-10 hours per week,
entirely online

Learning Format

Weekly modules,
flexible learning

You'll walk away with:

1

A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.

2

Skills to effectively analyse and leverage data to make impactful data-driven decisions.

3

An integrated digital marketing strategy based on your own organisational context.

4

Insight from a global network of industry experts, including the UK’s number one marketing academic, and access to the official Oxford Executive Education Alumni group on LinkedIn.*

*This is an official Saïd Business School, University of Oxford past participant group for online and executive programmes. Should you fail to successfully complete the programme, group access will be revoked.

Your Programme Director

Andrew Stephen

Associate Dean of Research, L’Oréal Professor of Marketing, Saïd Business School, University of Oxford

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behaviour in digital markets.

He was recently recognised as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association.1 He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.

1 Saïd Business School, University of Oxford (Jan, 2020).

Your Guest Experts

You’ll also hear from a number of renowned industry professionals and global experts during the programme, who will share their insights and opinions.

 

Felipe Thomaz
Associate Professor of Marketing,
Saïd Business School, University of Oxford
Julie Kollman
Global Head of Insights, Moët Hennessy
Alex Connock
Fellow in Management Practice, Saïd Business School, University of Oxford

 

Jonathan Hall
Senior Partner and Global Practice Lead for Strategy, Kantar Consulting
Yasmeen Ahmad
VP of Global Enterprise Analytics, Teradata
Matthias Holweg
American Standard Companies Professor of Operations Management,
Saïd Business School, University of Oxford

 

Seth Rogin
Associate Fellow, Saïd Business School, University of Oxford; CEO, Magnolia Media Partners
David Radford
Former CMO, Allianz UK; Associate Fellow, Saïd Business School, University of Oxford
J Walker Smith
Chief Knowledge Officer, Kantar Consulting

 

Stéphane Bérubé
President, L’Oréal Canada, Consumer Products Division
Anand Chopra-McGowan
VP, Managing Director, General Assembly (EMEA & APAC)
Martyn Etherington
CMO, Teradata

 

Kim Larson
Managing Director, Google Advanced Brand Acceleration Team
Natalia Efremova
Teradata Research Fellow in Marketing and AI
Becky Owen
Branded Content EMEA, Facebook

 

Programme outline

Module 1
Marketing disrupted
Module 2
Marketing psychology
Module 3
Value creation
Module 4
Established digital marketing channels
Module 5
Emerging digital marketing channels
Module 6
The power of communities and influence
Module 7
Experimentation, measurement, and analytics
Module 8
The future of marketing
Fernando Rivero Asencio<br><em>Marketing Director, The Algorithm Agency</em> image

"This programme was a great help and motivation for me. I have been working in marketing for over six years, but I never needed certification due to my experience, until recently. That's when I found this programme – it has tons of information and resources in a nice and organised way so everybody can have a chance in the marketing industry. The team was quite helpful, the web design is gorgeous and highly responsive, and the certificate comes from two big and respected names that surely will allow me to work with bigger companies."

Fernando Rivero Asencio
Marketing Director, The Algorithm Agency

An online education that sets you apart

This Oxford Digital Marketing: Disruptive Strategy Programme is delivered in collaboration with leaders in digital education GetSmarter. Join a global community of professionals who have already had the opportunity to:

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Experience a flexible but structured approach to online education as you learn around your schedule

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Enjoy a personalised and supported online learning experience

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Earn a certificate of attendance from Saïd Business School, University of Oxford

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